Words can make your brand – or break it.
They can expand your audience. Sharpen your message. Grow your business. Or they can undermine all those objectives.
We’re a team of strategically-minded brand writers, based in London and working across the world. Drawing on decades of experience, we help our clients define their brands – and bring them to life through language.
We develop verbal identities. We name companies, products and services. We develop clearer, more intuitive interfaces. And write everything from packaging to films to campaigns.
Because with the right words, you can do anything.
The team.
Mike Reed
Co-founder & Creative Director
Wendy Martin
Co-founder & Commercial Director
Samuel Pollen
Head of Digital Writing
Laura Potter
Client Director
Sam Russell
Senior Writer
Orlaith Wood
Senior Writer
Andrea Dunne
Writer
Gemma Wilson
Writer
Samantha Rinaldi
Client Director
Leonie Cumiskey
Studio PA & Project Manager
Libby Elderfield-McCreanor
Studio PAClients.
Agency partners.
Awards and recognition.
2019
D&AD – Shortlisted
Hoxton Street Monster Supplies
Writing For Design
2016
Cannes Lions – Silver
Argos Simple Value
Copywriting
2016
D&AD – Graphite Pencil
Argos Simple Value
Copywriting for Packaging Design
2016
D&AD – Wooden Pencil
Argos Simple Value
Copywriting for Design
2016
Brand Impact Awards – Pentaward Platinum
Argos Simple Value
Retail
2016
Brand Impact Awards – Winner
Birmingham Hippodrome
Culture
2012
Roses – Silver
The Brink
Writing for Design
2012
D&AD – In Book
The Great Blandini
Writing for Design
2011
D&AD – In Book
The Great Blandini
Writing for Design
2011
Red Dot Award
The Great Blandini
Writing for Design
Talks and lectures.
2018
YCN panel: Crafting brand-defining copy
London
2018
D&AD panel: How to win awards
London
2017
Cannes Lions: How to create memorable experiences
Cannes
2017
Brand New Conference: Why words matter
Chicago
2016
West of England Design Forum: Why words matter
Bristol
2013
Northern Ireland Design Alliance: Giving voice to ideas
Belfast
Published.
2019
Writing about business (without being a bore)
Harvard Business Review
2019
You've started a business – what do you call it?
Creative Review
2019
Stop looking for the perfect brand name – it doesn't exist
CityAM
2019
How to become a copywriter
Design Week
2019
Voting with your meat
CityAM
2017
In the studio with Reed Words
Lecture in Progress
2017
Choose the right words for your interfaces
Computer Arts
2017
How to write a great headline
Computer Arts