Words can make your brand – or break it.
They can expand your audience. Sharpen your message. Grow your business. Or they can undermine all those objectives.
We’re a team of strategically minded brand writers, with offices in London, New York and Manchester. Drawing on decades of experience, we help clients around the world define their brands – and bring them to life through language.
We develop verbal identities. We name companies, products and services. We develop clearer, more intuitive interfaces. And we write everything from packaging to films to campaigns.
Because with the right words, you can do anything.
The team.
Mike Reed
Co-founder & Executive Creative Director
Wendy Martin
Co-founder & Commercial Director
Samuel Pollen
Creative Director, Manchester
Orlaith Wood
Creative Lead
Sam Russell
Creative Lead
Andrea Dunne
Writer
Gemma Wilson
Writer
Jamie Thorp
Writer
Jade Barrett
Writer
Leonie Cumiskey
Project ManagerClients.
Agency partners.
Awards and recognition.
2020
Brand Impact Awards – Silver
Penhaligon’s
Copywriting Craft
2019
D&AD – Shortlisted
Hoxton Street Monster Supplies
Writing For Design
2016
Cannes Lions – Silver
Argos Simple Value
Copywriting
2016
D&AD – Graphite Pencil
Argos Simple Value
Copywriting for Packaging Design
2016
D&AD – Wooden Pencil
Argos Simple Value
Copywriting for Design
2016
Brand Impact Awards – Pentaward Platinum
Argos Simple Value
Retail
2016
Brand Impact Awards – Winner
Birmingham Hippodrome
Culture
2012
Roses – Silver
The Brink
Writing for Design
2012
Art Directors Club
Chester Zoo
Merit
2012
D&AD – In Book
The Great Blandini
Writing for Design
2011
D&AD – In Book
The Great Blandini
Writing for Design
2011
Red Dot Award
The Great Blandini
Writing for Design
2010
D&AD – In Book
APG Visual Colour
Writing for Design
2009
Roses – Gold & Design Grand Prix
APG Visual Colour
Posters
2009
Fresh Awards – Gold & Silver
APG Visual Colour
Posters & Writing for Design
Talks and lectures.
2018
YCN panel: Crafting brand-defining copy
London
2018
D&AD panel: How to win awards
London
2017
Cannes Lions: How to create memorable experiences
Cannes
2017
Brand New Conference: Why words matter
Chicago
2016
West of England Design Forum: Why words matter
Bristol
2013
Northern Ireland Design Alliance: Giving voice to ideas
Belfast
Published.
2019
Writing about business (without being a bore)
Harvard Business Review
2019
You've started a business – what do you call it?
Creative Review
2019
Stop looking for the perfect brand name – it doesn't exist
CityAM
2019
How to become a copywriter
Design Week
2019
Voting with your meat
CityAM
2017
In the studio with Reed Words
Lecture in Progress
2017
Choose the right words for your interfaces
Computer Arts
2017
How to write a great headline
Computer Arts