Blog

So you want to be a copywriter?

How to spot you're a copywriter (and actually become one)
Peggy Afriyie

Words are the most human thing we have.

Meet Nazy, the newest member of our New York team
Nazy Farkhondeh

What does internet 3.0 mean for brand names?

Matt Brady

Hot Words, hot off the press.

Download our first brand language trend report.
Orlaith Wood

Yep, that’s me on Park Ave.

Meet Julianna, our new Creative Director in New York.
Julianna Roppo

Wallbaby is a winner.

Jamie Thorp

Three brands using tone of voice to stand out.

Sid Feddema

Speaking plainly….

Want to be heard? First, be understood.
Matt Brady

A city in bloom.

Semana del Diseño Costa Rica
Mike Reed

Talk to me nice.

How to speak to Gen Z
Peggy Afriyie

If you don’t look like me, you’re working harder than me.

Burnout is forcing people from underrepresented backgrounds out of adland.
Mike Reed

My mother’s tongue.

Meet Peggy, our new London Writer
Peggy Afriyie