Does your brand voice need to be distinctive?
Why authenticity triumphs over uniqueness when it comes to tone of voice.Mike Reed
Blog
Mike Reed
Periods are getting a rebrand, and it’s about bloody time.
Speaking to fellow women creatives about how the feminine hygiene industry has evolved.Gemma Wilson
How brands found their voices during the pandemic – and what comes next.
Samuel PollenWriting is much too important to be left to copywriters.
Mike ReedHello, Manchester.
We're now a two-office agencySamuel Pollen
How ethical brands can use language more strategically.
Orlaith WoodThere’s no such thing as the perfect brand name.
Forget the silver bullet – it doesn’t exist.Mike Reed
Introducing Jamie.
Jamie ThorpWhat grammar teaches us.
Samuel PollenThe New Noël.
New words for a new kind of Christmas.Mike Reed
Can robots help companies sound more human?
What AI means for brand tone of voiceSamuel Pollen
Finding a plant-based voice.
Finding a plant-based voiceOrlaith Wood