There’s exciting progress at Alconbury Weald, the vast redevelopment in Cambridgeshire that we branded in partnership with Northbank.

The Incubator, a centre where exciting new businesses can develop, is now built — and the strapline we wrote — Make|Grow — has been rendered in vast, illuminated letters for the façade.


The Incubator was designed by Allford Hall Monaghan Morris, and is the flagship building of Alconbury Enterprise Campus: a vast new hub of commercial activity for the region — and indeed the UK.

It’s always a thrill to see words that previously existed only in your head, or on your laptop, appear ‘in the wild’. But it’s not often they appear at this sort of scale. Very exciting!

Images courtesy of Tim George, Urban&Civic (the developers) and Northbank.