Branding the new World Trade CenterMike Reed
We’re incredibly proud to announce that we’ve been working with Landor Associates in New York on the branding of the new World Trade Center.
It’s an extraordinary honour for us, as you can imagine.
We worked alongside Landor to develop the tone of voice, and then wrote copy for the perimeter fencing now going up all around the huge site in downtown Manhattan.
The fencing is the first manifestation of the new brand, and we’re looking forward very much to developing the brand in further applications as things develop.