We’re thrilled to say that the Argos Simple Value packaging we wrote with The Partners has won a Silver for copywriting at the Cannes Lions.

It’s our first Lion, and it comes hard on the heels of two D&AD Pencils and a Drum Design award for this project. Pretty good for packaging copy.

In fact, one of the things we’ve loved most about this project has been the opportunity to take a traditionally rather dull field and have some fun in it. (Kind of like Glastonbury.)