It’s a great example of how a coherent identity – visual and verbal – can help independent, aspirational brands break through in a premium space.
A family history
In 1969, founder Ian Snow hitch-hiked from London to India – and began an even longer journey. Over the following decades, he and business partner Jakki Moase built a reputation for remarkable, ethically sourced design.
Today, their daughters Daisy and India lead the business, from the family farm in Devon. They work with artisans around the globe to find original, handmade pieces.
Collaborating closely with the company and Pattrn, we’ve helped build a new, clearer identity that reflects this shift – balancing the brand’s heritage with the vision of its new, young leaders.
We teased out and refined the brand story to create a bolder positioning – from a new tagline to a clearer tone of voice. And Pattrn created a colourful, contemporary visual identity.
It’s all come together beautifully, and Ian Snow has already begun to roll the new system out across its digital platforms. The full roll-out comes in 2020, and we can’t wait to see it.
We’re excited to drive the brand forward with such a strong verbal and visual identity. It’s the perfect platform for our next stage of growth.
— Daisy and India Snow
Thanks to Pattrn for the images above.