“I’m not reading anything at the moment.”

Sure, you might not have picked up a novel in a while. But we’re all reading more than we think. From workday emails to restaurant websites, to a friend’s Facebook diatribe, words form the worlds around us – just like they form the worlds around brands too.

When you’re as immersed in brand language as we are, you can’t help but notice some themes emerging. That’s why we’ve put together a trend report – Hot Words – bringing you in on the spiciest trends in brand comms.

From the death of romance and snappy straplines to the rise of having fun with a drink in hand, brand language is evolving at an exciting pace. So download our report for the deep dive on five top trends, with the tips you need to avoid or adopt them.