I blame Roald Dahl

Revolting Rhymes and Dirty Beasts made me fall in love with words as a child.

The stories were so wittily told. And ingeniously rhymed.

Aged seven, I started playing the piano. I would take poems I liked and set them to music (Please, Mrs Butler was another favourite collection).

Looking back, it feels inevitable that I would go on to discover music theatre. Because the form brings together story, words and music seamlessly.

It’s become my life-long passion.

As a student, I had a fab three years reading English Literature at Warwick – everything from Homeric epics to obscure (and extraordinary) Caribbean novels.

I went on to study a Marketing Masters. I was intrigued by where the commercial world and creativity meet. Whilst working at Rapp, I then specialised in digital and data with the Institute of Direct Marketing.

Copywriting has always been my favourite part of the process. Changing human behaviour with only the written word endlessly fascinates me.

I think communicating clearly and persuasively is both the simplest and hardest thing to do. As Dave Trott puts it, you have to go beyond complicated.

Over the past 12 years, I’ve had a fantastic time learning my craft at established digital and direct marketing shops like Ogilvy and Partners Andrews Aldridge.

At the other end of the spectrum, a career highlight was being part of a start-up West End tourism website, setting up from scratch their in-house studio.

Outside of work, you’ll most likely find me bashing away at a piano (I am writing the music and lyrics for my fourth musical) or browsing second hand bookshops for a rare find.

Music and words. That’s me in a nutshell!