Walk the passageways of the London Underground right now, and you’ll encounter some arresting images, overlaid with words containing a highlighted ‘MA’.

These are the posters we’ve done for postgrad studies at the University of the Arts London, in partnership with our good friends at Baxter & Bailey (primarily Jessica Philpott, formerly CD at The Partners).


It’s always a pleasure working with that team, and always nice to run into your work in the course of the day.

Especially when, as in the shot at the top, you find it in the middle of doing its job: stopping people in their tracks.


(These shots are all square because they’re from the Reed Words Instagram.)