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Brand Voice Masterclass

Almost every interaction between you and your audience involves words. To be effective, you need a clear idea of what you want to say, and how you want to say it. That’s your brand voice.

Our half-day workshop is perfect for anyone who needs to create, refresh or manage a brand voice – for their organisation or for a client.

You’ll learn:

  • What makes an effective brand voice. (Hint: it’s not just sounding human.)
  • The principles behind the world’s brightest brand voices
  • How to put these principles into action for your brand

You’ll have plenty of time to practise your skills with hands-on writing exercises. And you’ll get the answers to your most burning brand voice questions.

Over the years, we’ve helped some of the world’s biggest brands write better. We’ve trained everyone from Argos to the National Theatre, and won D&AD Pencils, Roses and a Cannes Lion for our creative work. What we’re trying to say is: you’re in good hands.

Upcoming workshops

  • Thursday 26 March
    09:30–12:30 – Noel Street, Soho

A wonderful course. Clear, crisp and relevant: exactly how Reed Words recommended we think about our own writing. And conjunctions are allowed – phew!

— Sarah Turner, Carter Wong Design

Verbal identity.

The language of your brand is made up of two things: messaging and tone of voice. In other words – what you say and how you say it. If you want to communicate effectively, they have to work together.

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Brand strategy.

Writers are thinkers. We don’t just build on brand strategy – we develop and articulate it too.

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We create brand-defining words. 
Words that combine compelling style with strategic depth. For packaging and posters. For books, brochures, ads, and films.

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We’ve named everything from energy companies to travel websites –even new sports.

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Digital & UX.

Words have huge power to make products and services more effective, and more engaging.

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Over the years, we’ve delivered voice and writing training to everyone from SeaLife and Madame Tussauds, to easyJet and the National Theatre.

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