Anna’s writing career spans five agencies, two continents, and every kind of brief going. To say she’s adaptable by nature is an understatement.
Fluent in both English and Aussie, Anna learned the importance of localising a tone of voice during her time at Leo Burnett in Melbourne.
For Anna, good copywriting is all about “untangling the wool”. She particularly enjoys helping startup founders articulate their vision, and working with non-profits like St Martin-in-the-Fields and the National Gallery of Art in Washington, DC.
On top of that, Anna’s a skilled namer, having named everything from a bank to body powder.