Sabrina globetrotting career has always revolved around words and creativity. She’s edited fashion and lifestyle magazines, worked as a freelance brand writer and consultant, and even had a stint at The Trussell Trust in their Strategic Comms division.
This broad experience means Sabrina can turn her hand to most types of brief, bringing real depth and insight into brand interactions. She also speaks decent Swedish and French to boot!
Sabrina loves meaty tone of voice and brand strategy projects because she loves getting under the skin of a brand and taking on their persona. She likens it to being an actor, but on the page instead of the stage.