Anna Foster
Senior Writer

As a freelancer, Anna wrote insight-driven copy for plucky start-ups and the likes of ABinBev, Diageo and Sweaty Betty. A few moons before that, she devised Twinings and General Mills social strategy at Leo Burnett Melbourne.
Whether deciphering clean energy AI or evoking an emotive fragrance, her strategic storytelling and distinctive tone of voice craft adds clarity, oomph and humanity.