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Sabrina Shim


Sabrina has been a writer, editor and brand consultant for clients such as H&M, H&M HOME, & Other Stories, Acne Studios and Absolut Vodka, on everything from naming to global campaigns. Before joining Reed Words, she worked in strategic communications for a national anti-poverty charity. She’s a creative storyteller with expertise in tone of voice and brand strategy, honed initially at Grow in Stockholm with clients including Bentley Motors, Iittala and Marimekko. She’s also written profiles, opinion articles and trend reports for magazines including i-D, AnOther, Cubicle, Bon and Disegno

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