Sid got his start in the LA magazine scene, editing and writing for a number of arts and culture publications.
Then he hopped coasts and swapped industries, joining The Writer — a brand language consultancy where he used words to solve problems for businesses like Amex, Toyota, and Unilever.
Now Sid’s with us as Senior Writer in New York, where he does everything from naming to brand voice, UX to creative concepts.
(Official photo coming soon!)
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