Bluebeam is one of the biggest construction tech firms in the US. We’ve helped them develop on their foundations since they expanded into Europe.
Bluebeam had a sizeable brand presence in the US, but needed help localising their voice for the UK. Since then we’ve partnered with them on a huge range of work – including two of their biggest marketing campaigns.
The first, “Life-changing software”, launched Bluebeam into the UK, Europe and Australasia with dramatic OOH posters. The second, “Smartcutters”, drew on, and celebrated, the Bluebeam user community.
We’ve also created names and a naming architecture for the brand, alongside regular content creation for digital channels and PR.
“Reed Words understood our brand perfectly from the start. They captured the spirit of Bluebeam in an inspiring way.”