How do you sell the simplest products of all? Our Simple Value packaging copy put smiles on people’s faces – and picked up a bunch of awards.
Argos’ Simple Value range covers all kinds of basics – from toasters to toilets seats. There are over 140 lines, starting at 99p. All are good-quality, but with few bells and whistles.
Our challenge was to help this brand stand out – and help Argos compete with the likes of Amazon in the process.
People talk about ‘storytelling’ in design all the time. But in this case, telling a story is exactly what we did.
Working closely with The Partners and the Argos team, we distilled each product down to a fun 3–5 word ‘story’ that was then cheerily emblazoned on the box.
We wrote a lot of these stories ourselves. But we were even prouder of the ones the Argos team wrote with the help of our guidelines.
The Simple Value range has been a big seller for Argos – and our work has attracted plenty of attention, too. So far, the project has won a Silver Lion at Cannes, two D&AD Pencils, The Drum Design Award, and the Retail prize at the Brand Impact Awards.