Bluebeam

We led the creation of an international ad campaign introducing Bluebeam Revu to markets outside the US.

Building on US success

Bluebeam Revu lets construction project partners markup, track and collaborate on the same PDF plan. From anywhere, and in real time. With Revu, users can finish tasks 70% faster and with 90% more accuracy than traditional pen-and-paper workflows.

It’s already dominant in the US, where it’s used and trusted by over 90% of top contractors and design-build firms. We already defined Bluebeam’s European tone of voice. Now it was time to look overseas.

Life-changing simplicity

We teamed up with our long-time creative collaborators SomeOne as conceptual and visual partners on the project.

Working with the strapline ‘Life-changing software’, SomeOne developed a hyper-realistic style of photography for the campaign visuals. We paired this with headlines that riffed off the fact that Bluebeam takes care of repetitive tasks that drain hours from the working day.

Ready for launch

The outdoor campaign has already launched in Australia, ahead of its UK debut in late September. It’s also set to run extensively in several European markets, including Denmark, Germany and Sweden.