BluebeamUnder construction

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Bluebeam is one of the biggest construction tech firms in the US. We’ve helped them develop on their foundations since they expanded into Europe.

Bluebeam had a sizeable brand presence in the US, but needed help localising their voice for the UK. Since then we’ve partnered with them on a huge range of work – including two of their biggest marketing campaigns.

The first, “Life-changing software”, launched Bluebeam into the UK, Europe and Australasia with dramatic OOH posters. The second, “Smartcutters”, drew on, and celebrated, the Bluebeam user community.

We’ve also created names and a naming architecture for the brand, alongside regular content creation for digital channels and PR.

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“Life-changing software" campaign

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“Smartcutters” campaign

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“Smartcutters” campaign

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“Smartcutters” campaign

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“Life-changing software” campaign

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“Life-changing software” campaign

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Brand architecture

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Content writing

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“Smartcutters” campaign

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“Smartcutters” campaign

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“Smartcutters” campaign

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“Life-changing software” campaign

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“Life-changing software” campaign

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Brand architecture

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Content writing

“Reed Words understood our brand perfectly from the start. They captured the spirit of Bluebeam in an inspiring way.”
Jon Setzen
Senior Global Creative Director, Bluebeam