National Theatre at Home
Launching the NT’s new streaming service
We developed the tone of voice and messaging for National Theatre At Home: a whole new way to experience great theatre – from anywhere.
During the first UK lockdown, our clients at the National Theatre had the inspired idea of offering NTLive filmed productions free on YouTube.
The response amazed them. The shows reached nine million households in 173 countries, with around 20 million views. The NT’s YouTube channel subscribers grew over 800%.
With demand for this medium so clearly demonstrated, the National theatre set about building a permanent platform for streaming filmed productions.
And in December 2020, it launched – to a roar of delighted applause from the internet.
We’re thrilled to play our part in launching this wonderful service. Watch out for more on this from us soon…
We had a great time working with Reed Words. They worked closely with us to understand the product and our needs, and helped us to unpack and explain it for potential customers. We're thrilled with the tone of voice and copy they helped us create.
Karen Palmer
Head of Marketing & Distribution, NTLive
