Penhaligon’s

Penhaligon’s phenomenal perfumes defy description. But such was our burden.

A change in the air

Penhaligon’s perfumes have been worn by princes, celebrities and captains of industry for 150 years.

Every bottle brims with character. But a new website meant distilling that character into just a few characters.

An impossible feat, surely? But not for Reed Words.

Taking charge of one’s senses

First, we set about rewriting around 200 product descriptions. We had to keep each one tightly focused and concise – without losing the charm.

So we did. With dashes of wit, flourishes of fancy, and many a tantalising detail to tease the senses. (And of course, some relevant SEO keywords.)

Breathe it in

Our labours did not end with the products themselves.

We wrote the rest of the website, too. Then we codified it all in practical tone of voice guidelines, enabling others to repeat our extraordinary feat.

Now, Penhaligon’s patrons have as much fun online as they do in store.

Follow your nose to the new site.