LumarLightbulb moments


Less plumbing the depths. More bright thinking. In light of their new website platform, Lumar (formerly Deepcrawl) needed a shiny new name, voice and messaging.

A lot goes on behind the scenes of a high-performing website – and Lumar knows all about it. They were ready to expand beyond their celebrated web crawler to offer companies insight and unity for all their website needs.

We came on board to find them a short, snappy name that’d summarise their new offer. We landed on Lumar to suggest the illumination their insight offers. From there, we built out a tone of voice and messaging to set the team up for success.


A new name for Deepcrawl


Brand messaging on Lumar’s website


Brand messaging on Lumar’s website