A lot goes on behind the scenes of a high-performing website – and Lumar knows all about it. They were ready to expand beyond their celebrated web crawler to offer companies insight and unity for all their website needs. 
We came on board to find them a short, snappy name that’d summarise their new offer. We landed on Lumar to suggest the illumination their insight offers. From there, we built out a tone of voice and messaging to set the team up for success.

Lumar1

Lumar3

Lumar2

Naming

A short name and a shortcut to what they offered – intelligence, operations and depth.

Brand messaging

A one-liner, elevator pitch, platform proposition and about us to explain the evolved offer.

Voice

A quick guide for sounding like a ‘casual expert’.

Lumar4

CALM1

Campaign Against Living Miserably

Homepage

Work

Lightbulb moments

Breadcrumbs

Reed Words

A name, voice and messaging to convey insightful website intelligence.

description

generator

convey, insightful, messaging, website, voice, intelligence

keywords

https://reedwords.ams3.digitaloceanspaces.com/images/transforms/_1200x630_crop_center-center_82_none/Lumar4.jpg?mtime=1690389353

https://www.youtube.com/c/ReedWordsLondon

https://www.linkedin.com/company/reed-words/

referrer

robots

twitter:card

twitter:creator

twitter:description

https://reedwords.ams3.digitaloceanspaces.com/images/transforms/_800x418_crop_center-center_82_none/Lumar4.jpg?mtime=1690389353

LumarLightbulb moments

Client

Design

What We Did

Less plumbing the depths. More bright thinking. In light of their new website platform, Lumar (formerly Deepcrawl) needed a shiny new name, voice and messaging.

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