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Avery Dennison

Made-up brands. Real sustainable packaging.

From bento boxes to organic ketchup, we helped materials science experts Avery Dennison find brand names for a new range of eco-friendly packaging. 

Recyclable. Compostable. Mono-material.

Materials science pros Avery Dennison are always finding more sustainable ways to package everyday items.

To bring their latest range of discoveries to life, we helped name made-up (but realistic) products. Think organic coconut-butter, prebiotic tonic, and naturally-sweetened ketchup. 

Our names had to be bold, distinctive, and, just like the products, entirely believable. 


Strong brand names are critical for any food packaging. Reed Words ideated quickly, bringing to life our sustainable brands with precision and imagination.

Rebecca Worth
Creative Manager, Avery Dennison
Avery Dennison names