Brand strategy, messaging and an authoritative new name for this all-new service: a digital insights platform for developing markets.
Getting on the ground
From traditional investment firm to digital insights specialist, Exotix Capital was relaunching with an entirely new business model. Their new platform connects anyone involved in developing markets to on-the-ground insights, analytics and trade services.
We created a practical brand foundation and descriptive messaging to tell the world about their new service. And an authoritative new name to match.
Connecting the dots
Over four creative sprints, we surveyed the competition, asked probing questions, and refined our learnings. Then, we developed a brand strategy that crystallises their personality and ambition. As well as descriptive messaging that captures their offer for external audiences.
A new name was essential for the brand. The team asked for something with an established, authoritative feel. Tellimer – a combination of ‘intelligence’ and ‘emerging’ – delivers on this, perfectly.
It’s a wrap
With a clear strategy, a compelling name and a sharp new visual identity, the Tellimer brand is ready for primetime. Watch out, world.