Thimble

We gave this business insurance startup a new name that spoke to its groundbreaking product in a fresh, welcoming way.

The name of the game

Originally a drone insurance service, Verifly had expanded their scope – and outgrown their name. After an unsuccessful naming exercise with another partner, they needed a brilliant solution – fast.

Verifly was founded by former Hailo founder Jay Bregman, whose vision had quickly grown beyond the niche of drone insurance. His business now provided hyper-flexible business insurance: you can buy the cover you need for a month, a day – even just an hour.

Jay asked us to step in and save the day by nailing the name no one else could. So we did.