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Thimble

Small, friendly, nimble. Thimble.

We gave this business insurance startup a new name that spoke to its groundbreaking product in a fresh, welcoming way.

The name of the game

Originally a drone insurance service, Verifly had expanded their scope – and outgrown their name. After an unsuccessful naming exercise with another partner, they needed a brilliant solution – fast.

Verifly was founded by former Hailo founder Jay Bregman, whose vision had quickly grown beyond the niche of drone insurance. His business now provided hyper-flexible business insurance: you can buy the cover you need for a month, a day – even just an hour.

Jay asked us to step in and save the day by nailing the name no one else could. So we did.

Thimble's homepage
The story behind the name

We had struggled to find the right name, but Reed Words came through for us. Even against the clock, their process proved to be just the combination of rigor and creativity we needed. We love our new name, and are continuing to collaborate with Reed Words as we build the Thimble brand.

Jay Bregman
Founder & CEO
The Thimble concept