No one knows character like the animation wizards at Animade. After 10 years in the business, it was time to update their story, and reflect how far they’d come.
We kicked off with a workshop to explore Animade’s ‘secret sauce’ of creative smarts + big hearts. Once we had a good idea of what makes them different, we wrote the website copy, testing out nuances in tone in the process.
Then, we crystallised their new verbal identity in a practical ‘How to Speak Animade’ guide, so their internal writers could pick it up and run with it.
At the heart of the voice is the idea of using ‘physical’ language to make Animade’s words as moving as their characterful animations.
The team at Reed Words were a brilliant partner for our rebrand. They were patient, professional and really took the time to learn about our company, our culture and our people – and that shows in the work they produced for us. We couldn’t have asked for more!Amy Egan
Head of Marketing, Animade