schuhschuh do you
Quirky shoe store schuh needed an ownable tone of voice to help them stand out on the high street. We gave them one so distinctive, it doubled up as their big 2019 campaign.
schuh used to be known for its cheeky, punk-style ads back in the ‘90s. But their comms had fizzled out. We worked with Stockholm-based creatives Snask to create a new tone of voice for schuh that helps them regain their weirdness, and use it to stand out.
They then rolled out lines we’d written for the tone of voice guidelines across a major OOH and social campaign, plus new signage in their flagship stores.