UpCircleScrub up, look sharp


With a £50K investment from Dragons’ Den in the bag, sustainable skincare business UpCircle came to us for a refresh.

A new name. A distinctive tone of voice. Core messaging. Packaging copy. Social media guidance. UpCircle needed the whole shebang.

Over six months, we took founders William and Anna Brightman through our entire naming and verbal identity process. The result? Where to start. Since the 2018 relaunch, stockists have grown by 900%. It’s now available in over 3,000 locations across 30 countries. And turnover has increased by 2400% – proving it’s a rebrand with real shelf appeal.

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“It’s incredibly hard to stand out in a sector as crowded as skincare. Reed Words made it look easy.”
William Brightman
Co-Founder, UpCircle