White MausuA spoonful of oomph
Katie and Jasper started selling homemade sauces at Dublin Flea Market. Before they knew it White Mausu was a foodie favourite, on both sides of the Irish Sea.
We encountered White Mausu on the cusp of success. Now, you’ll spot it in delis across the UK and Ireland. Combining tastes from around the world, these ‘flavour bombs’ elevate any dish.
The missing ingredient: a fusion of words. We gave them a new tone of voice, and slathered it all over their website and product descriptions. And by distilling the founders’ characters into their sound, we found a balance that’s confident but understated – with just the right amount of cheeky Irish charm.
“Reed Words are inspiring and creative with an obvious knack for words, but also great listeners who make you feel like you and your brand are in fine hands.”