The language of your brand is made up of two things: messaging and tone of voice. In other words, what you say and how you say it. If you want to communicate effectively, they have to work together.
We call this verbal identity.
Working closely with you, we’ll build an identity rooted in your strategy and focused on your business objectives. (We can help develop the strategy, too.) Then we’ll give you the training and tools to make the most of it, from guidelines to templates to internal comms.
Writers are thinkers. We don’t just build on brand strategy – we develop and articulate it too.
We create brand-defining words.
Words that combine compelling style with strategic depth. For packaging and posters. For books, brochures, ads, and films.
We’ve named everything from energy companies to travel websites –even new sports.
Digital & UX.
Words have huge power to make products and services more effective, and more engaging.
Over the years, we’ve delivered voice and writing training to everyone from SeaLife and Madame Tussauds, to easyJet and the National Theatre.